The as-yet unsolved problem that stands in the way of a sustainable future

The backbone of modern living is the production, distribution, and consumption of energy. Yet, as energy bills, volatile stock markets, and accelerating climate change show, the global energy supply chain on which so much relies is too fragile, volatile, and unsustainable at present to support the sustainable future we’re trying to build.

If we’re to solve this challenge, we need to develop a plan of attack that confronts the issues on multiple fronts. Some of these pieces are already in play. Energy production-wise, European governments are already stating their intent to accelerate their transition towards renewables. The rise in solar and wind is also moving energy away from centralised production and distribution towards smarter, localised energy grids.

How impossible demands are placed on regular people

These are great examples of where technology breakthroughs have enabled new ways of thinking about energy. However, on the consumption side, things are a little more complicated. It is true that demand for things like electric vehicles and smart home-enabled devices is rising, but it is also true that western nations consume more energy per capita than their developing nation counterparts by orders of magnitude.

In short, we’re asking people today to use more technology and consume more energy. But we’re also asking them to put sustainability first – and bear the costs of energy supply chain disruptions. This cannot continue, and it is vital governments and industry do everything possible to help regular people optimise their energy consumption.

The technology exists – and semiconductor manufacturers are the key

History is littered with examples of inventions that could have solved the major problems of their but never saw the light of day. And, if you dig into the reasons behind why these mis-steps are so common, it often boils down to this: the right partnerships and channels can’t deploy the breakthrough in time for demand and supply to meet.

The semiconductor industry stands in front of one of these pivotal moments right now. The crucial point where energy production crosses over into energy consumption is the outlet into which all modern devices are plugged. A charger with the capability to optimise the energy consumption of the devices plugged into it stands to have the biggest impact – on the amount of energy that needs to be generated, and the battery lifetime of the devices found in homes across the world.

BrightCharger and BrightZero – the right partner, the right innovation, the right time

We’re here to tell the pioneers of semiconductor manufacture that the technology you need to reshape your industry already exists. We know, because we’ve been developing it for the best part of a decade.

By simply adding the BrightZero algorithm to your offering – no hardware upgrades needed, you can help bring a new kind of device chargers to market that relieves consumers of the burden of responsible energy consumption and charging. You can offer power delivery control, optimised charging speed, universal charging control, and power cut off functionality for every single device these chargers connect to, regardless of manufacturer, model, or age.

Make impact today

If every device were charge this way, the equivalent of 9 nuclear power plants of annual energy production would no longer be squandered on needless device charging. As a result, kilotons of e-waste and cobalt ore would no longer be wasted each year as the result of an extra year of device battery life.

And you would be a key enabler of the sustainable future we’re all working towards. So let’s talk.